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E-commerce Overview, Types, History & Examples

As you may be aware, e-commerce "electronic commerce" has risen to prominence worldwide. So, we'll talk about e-commerce overview, types, history, and examples.

The e-commerce business is a potent competitor for brick and mortar, and many e-commerce stores became a priority for consumers' comfort leading to the complete replacement of physical stores. 


What is the e-commerce overview?

The e-commerce business refers to the selling and buying of services and goods; that occur between companies and individuals.

For instance, Smart devices, tablets, computers, and smartphones are abundant in most homes, leading to the operation of e-commerce in various market segments.

Moreover, People can find every product and service through online stores, like books, music, skincare and hair care products, dental instruments, etc.

So, the e-commerce effect is incredible for people nowadays.


What are the types of e-commerce?

Due to the several varieties of goods and services offered by the e-commerce company, there are various options for e-commerce businesses.


Business to consumer 

This phase is known as (B2C) where products are sold directly to consumers without an intermediary, as the B2C company performs goods and transactions distribution with clients that use these goods.

Moreover, B2C businesses focus on selling products or services directly to clients, for instance, through local websites that are specialized in selling skincare products and e-commerce website, which sells courses as services.

So, you can notice that B2C e-commerce business is the most spread type.


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Consumer to consumer 

The second form of e-commerce business is C2C, which refers to digital marketplace entities that help connect consumers with other consumers who list their products and target sales.

Simultaneously, this type of digital business acts like an auction style, for example, eBay. C2C e-commerce empowers consumers to sell and buy without the need for companies.


Business to business

The third form of electronic commerce is B2B, which refers to the transactions that occur between businesses.

Whereas B2B uses online platforms to sell products or services to other businesses, B2B e-commerce may sell papers, software, or specific offices as an example of B2B.

So, it is clear how B2B businesses, which target professional consumers, differ from B2C businesses, which target personal consumers.


Consumer to Government 

The C2G is one of the e-commerce models that act out of the traditional sequence, where consumers conduct transactions with the government, like paying taxes.

Moreover, the citizen can pay for transactions related to social security, and education, including schools, universities, and courses. 

Therefore, C2G enhances communication between consumers and the government.


 Business to Government 

The B2G e-commerce may be close to B2B due to the absence of personal consumers.

In B2G, marketing and selling processes of services and products occur to administrations, stores, and agencies through capturing audience interests and then adding contacts to the marketing and sales line.


What are examples of e-commerce?

We lately have a variety of e-commerce stores like Shopify, Amazon, and eBay.

E-commerce stores have become so popular in recent years thanks to the accessibility, convenience, and time-saving they provide to consumers.

In addition to reducing costs compared to brick-and-mortar stores, lowering the overhead costs for businesses is a winning point for e-commerce and business owners.


E-commerce history

Most of us, whether clients or business owners have taken part in e-commerce as online stores are everywhere, but you may not know that e-commerce started years ago before the internet's occurrence.

E-commerce means exchanging documents and business-like invoices for orders between business customers and suppliers. Whereas the ordering of goods via telex.

Nowadays, every industry has entered the e-commerce business to reach various target audiences from different social classes and genders of various interests, like skin care products, dental instruments, office materials, etc.


Why do e-commerce startups need digital marketing?

Through digital marketing, startups can reach a million consumers around the world.

So, it's essential for e-commerce startups to have online stores and to follow an efficient digital marketing plan and strategy.


Therefore, if you are a startup that seeks to gain new customers and increase your sales, contact us to check out our services. We're always here for you.

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