An image describes e-commerce SEO best practices for more sales

E-commerce SEO best practices for more sales

If you are an e-commerce startup or have a business online, knowing about e-commerce SEO best practices for more sales is a must.

It is so necessary to guarantee that your website attracts customers gradually with the help of e-commerce SEO practices to increase your chance of search engine ranking.

We collected advice for e-commerce SEO best practices to guarantee your website the best organic search results.

So, if you want to know more about the best e-commerce SEO strategies for online stores, contact our e-commerce consulting company.

What is E-commerce SEO?

Search engine optimization is e-commerce SEO that aims to support your website optimization according to major search engine guidelines like Google and Yahoo.

So, by following SEO guidelines, your website can frequently appear with high rankings in search results.

Moreover, achieving high ranks in search engines may occur through writing long descriptions, including keywords for your products or services.

In the end, e-commerce SEO best practices aren't a challenge; the process only requires some steps that owners may take without realizing it.

Designing a user-friendly website and creating rich keyword content should be done at every e-commerce store.

In addition to adding backlinks, page titles, and URLs, most of these SEO steps are done, and we'll tell you more tactics to guarantee your rank on search engines.

What are the e-commerce SEO best practices for sales and traffic?

We will recommend SEO practices that business owners need for their e-commerce stores to increase ranking and conversions and to avoid doing things that oppose search engine guidelines.

Here are the six best e-commerce SEO practices:

Use the main keywords.

If you want to make your product friendly to search engines and shoppers, use your main keyword early in your product description and website content to increase your rank on the search engine.

Furthermore, it is not only about mentioning your main keyword many times; the location of keywords matters too; try to put them at the top, like in titles, headers, and the beginning of the product description.

So, it is necessary to know that Google focuses on what appears on the top webpage.

Write unique descriptions, content, and titles.

Avoiding copy-and-paste or duplicate product descriptions is one of the highest-efficacy steps and the easiest for e-commerce SEO practice.

Duplicating content is against Google guidelines, and this duplication affects your website's ranking badly.

So, when publishing on your website, ensure content is 100% unique.

For e-commerce owners with thousands of products, it may appear tricky to write unique product descriptions; it is difficult but worth it.

Don't hesitate to contact us to learn more about unique content services for e-commerce stores.

Optimize images for SEO.

Recently, Google has reported that properly optimized images boost website rank on the web page.

Just remember that Google can't see images.

For that, naming the image and writing a good alt text, including your main keyword, helps understand the website image and certainly, enhances your rank.

For instance, let us say you have an image for skin care products. So, instead of leaving the image name like image80.png.

Start using a file name that describes what is in your image.

Moreover, because Google depends on image alt text to understand its content, you need to take a few seconds to write an alt text for your product image before uploading it on the website.

It is an easy process, like file name, where, in the alt text, you will describe your photos to help search engines understand what the image is all about.

Add internal links.

It is one of the easy steps in e-commerce SEO practices, where all you need to do is add a link from your site to another page on your site.

So, it helps shoppers find their needs and answers to their inquiries easily.

And for sure, you will use a rich keyword anchor text for your internal links where anchor text help in letting Google understand what pages is about.

Focus on writing for humans, not search engine

Although we have stressed and focused on optimizing search engines, in the end, your shoppers are humans, not robots; everything you write or describe on your website should be for the benefit of customers.

Whereas a low-quality product description or content full of many keywords may help in ranking but can appear nonsensical to customers and will not help in conversion rate.

So, to avoid this problem, you can hire an experienced content writer who can combine the high-quality content and keywords needed.

Alternatively, you can contact be4startup, where an experienced team to write a copy for you. We are always here for you.

Finally, there are a lot of e-commerce SEO practices that help boost your traffic and sales. They may appear tricky, but applying them is worth it.

Why join be4startups to help use these e-commerce SEO practices?

At be4startup, we guarantee our customers high-quality e-commerce websites that attract and engage shoppers and consumers constantly.

Whether you are an e-commerce startup that seeks to build your online store or needs to enhance your current one, we are happy to help you with various tips and tricks for your e-commerce store.

Don't hesitate to contact us today to learn more about our e-commerce services.

Back to blog

Leave a comment